A recently published article on global email statistics and trends states that an estimated 347.3 billion emails are sent daily worldwide—a 4.3% increase from the preceding year. Another statistic, from the same article, reports that any one person receives approximately 121 emails per day (see "25 Key Email Statistics"). The question is—how many of these emails are people seeing, and how many are going straight to spam?
With billions of email addresses worldwide, most are aware of the significance and value of email marketing for growing their business. However, the reality is that in today's highly digitized and competitive world, 'run-of-the-mill' email marketing won't get you far.
What Is a Bulk Email Sender?
A bulk email sender enables users to send email campaigns to hundreds or thousands of contacts simultaneously. Bulk email marketing software sends your marketing to thousands of contacts, and allows users control over how their messages are delivered and appear.
This guide breaks down the top bulk email sending software for creating a mass email campaign in 2025. We focus on essential features, such as automation capabilities, deliverability rates, usability, and pricing. You’ll get a clear view of what each platform offers, including its strengths and potential drawbacks. Find which bulk email sender fits your specific needs, whether you’re managing a business or scaling up to reach a larger audience.
Why Use Bulk Email Software for Your Marketing?
E-commerce companies and businesses generally understand the potential of strong marketing. Bulk email campaigns remain one of the highest-ROI marketing channels available. A modern bulk email service can:
- Send mass emails to thousands of addresses in an instant
- Automate email sequences and follow-ups
- Design beautiful emails and personalize messages (based on customer data)
- Segment your contacts and batch email specific contact lists
- Track opens, clicks, and conversions
- Ensure deliverability by avoiding spam traps
- Stay compliant with email laws and permissions
- Scale your communications without manual effort
Best Mass Email Sender to Power Your Campaigns
1. Pulse
Pricing: Plans range from $49 to $199 per month, each with full feature access. You can add extra users for $15/month and an additional 5,000 contacts for $50/month to any of the plans.
- The Starter plan is $49/month, supporting a single user and 500 contacts.
- Growth's pricing is $119/month, and it supports up to 3 users and 1,000 contacts.
- The Pro plan is $199 per month and supports up to 5 users and 10,000 contacts.
Save 25% on all plans by paying annually.
Free version? No, but a 14-day trial that includes all the features to test the entire platform.
If you’re looking for an email marketing platform that goes beyond simple bulk sends, Pulse is a powerful all-in-one solution designed to automate your email follow-ups, optimize your campaigns, and centralize your marketing and sales data.
What sets Pulse apart is its email automation capabilities—easily set up advanced email drip campaigns with logic-based branching, set behavior-triggered follow-ups, and segment your audience seamlessly. Built-in templates, automated segmentation, and performance analytics make it easy to refine and scale your email strategy.
Unlike many other bulk email tools, Pulse includes a CRM and a pipeline management system at no additional cost—perfect for teams that want to align email efforts with real-time sales activity, without having to switch between tools.
Want to know the best part? All plans give you access to the entire set of features. No gated access to advanced tools or in-app purchases. With Pulse, you can execute high-performing email campaigns with little fanfare and effort.
- Advanced email automation with segmentation and triggers.
- Visual email builder and pre-designed templates.
- Built-in real-time reporting for your email campaigns.
- Built-in CRM, sales pipeline, form builder, and more included.
- Exceptional customer support and full onboarding.
- All features are included on every plan.
- No free-forever plan.
- Not as many third-party integrations as some legacy tools (though it integrates with Zapier and most major platforms).
- Still growing in name recognition.
User Reviews
Users regularly commend Pulse for its premium customer support, noting that the service feels personal and responsive — no matter which plan you're on. Reviews highlight the intuitive interface, powerful automation capabilities, and the ease with which marketing and sales processes can be consolidated in one place. For many, Pulse stands out as a platform that’s both user-friendly and deeply functional, making it a great fit for teams looking to streamline operations and scale efficiently.
This Tool is Best For...
Small to mid-sized businesses that want a fully integrated CRM and marketing automation platform, ideal for managing contacts, nurturing leads, and tracking campaigns without juggling multiple services and subscriptions.
2. GetResponse
Pricing: See pricing plan
- The Starter plan is $19 per month and includes basic email marketing, with a limit of up to 500 contacts (you can add contacts for an additional price).
- The Marketer plan is $59/month for 1,000 contacts.
- The Creator plan starts at $69/month for 1,000 contacts (roughly $56.58/month annually).
- Enterprise uses custom pricing.
Save 18% on all plans by paying annually.
Free forever plan? Yes. The freemium allows you to send up to 2,500 emails per month to a maximum of 500 contacts.
GetResponse is an email marketing service that also functions as an online course builder, webinar host, landing page builder, and CRM, all in one platform. Feature-wise, GetResponse offers more than several other email marketing services: the Conversion Funnel, for example, which is part of the landing-page builder, simplifies and automates much of the customer journey.
You can design a logical path from a lead to a thank-you page and can even function as a mini online store, processing payments—a feature rarely seen in a platform at this price point. Additionally, its automation capabilities are surprisingly powerful and user-friendly, with numerous templates to get you started.
The breadth of features can be a blessing in disguise, as navigating the entire platform takes time. However, for marketers who want a single software to manage nearly every aspect of their online campaigns, it's an option worth considering.
- Strong e-commerce integratability (Shopify, Magento, WooCommerce).
- Multi‑channel (email, SMS, push) support.
- 99% deliverability rate across over 160 countries.
- Rich feature set (online course builder and webinar hosting, on paid plans).
- A WYSIWYG drag‑and‑drop email builder (with over 200 pre-built templates).
- Higher cost than many alternative software products.
- Email automations are only available on higher-tiered plans.
- Some note a learning curve in deeper features.
User Reviews
Reviews highlight this platform as a simple, budget-friendly option for sending bulk emails. The interface is clean, making it easy to navigate even for those with limited technical experience.
Many mention that key features—like segmentation and system integrations—are easy to set up and work as expected. It's often described as a reliable choice for teams that require straightforward email delivery without the complexity of more advanced software.
This Tool is Best For...
Marketers and growing businesses that need an all-in-one platform with email marketing, automation, landing pages, and webinars—great for building full-funnel campaigns in one place.
3. Brevo
Pricing:
- The Starter tier is $9 per month.
- The Business plan is $18 per month.
- Enterprise plan uses custom pricing (available upon request).
Free forever plan? Yes. The free plan includes 300 emails/day, customizable templates, a drag-and-drop editor, transactional messaging (API, SMTP, and Webhooks), and support for SMS and WhatsApp campaigns.
Now known as Brevo, the platform formerly known as Sendinblue offers a comprehensive suite that combines email, SMS, and WhatsApp campaigns under one umbrella. It stands apart from competitors by charging based on email sending volume, rather than the number of contacts stored, making it highly scalable.
Brevo's main draw, especially for new businesses, is its generous and substantial free plan. It allows for unlimited contacts—a feature almost unheard of in a free tier—and includes access to marketing automation workflows, customizable templates, and a daily sending limit of 300 emails.
For those who need to send more, Brevo's paid plans are among the most affordable on the market. This combination of multi-channel marketing, a generous free tier, and usage-based pricing makes Brevo a top contender for startups and SMBs that need functional tools without the high price tag.
- Free tier with unlimited contacts.
- All‑in‑one marketing suite.
- User-friendly drag‑and‑drop editor & templates.
- Multi-channel outreach including email, SMS, and WhatsApp.
- High deliverability & compliance support.
- Some mention support delays or unhelpful responses.
- The drag‑and‑drop editor is sometimes buggy.
User Reviews
Brevo reviewers indicate that, while the tool is not as feature-rich or comprehensive as some others available, the capabilities it does offer are top-notch. Comments frequently highlight its intuitive user interface and the campaign drag-and-drop builder, which allows for customization and control.
This Tool is Best For...
E-commerce companies and startups looking for a budget-friendly, all-in-one platform with email, SMS, and automation—ideal for running multi-channel campaigns without high costs.
4. Mailmodo
Pricing: See pricing plan
- The Lite plan is priced at $39 per month, billed annually.
- The Pro plan is $79 per month, billed monthly, and supports up to 3 team members.
- The Max plan is $159 per month, billed monthly, and supports up to 5 team members, unlimited journeys, greater sending limits, multiple custom domains, and dedicated onboarding.
Save 20% by signing up for annual payments.
Free version: No. There's a 21-day trial to test the platform.
Backed by YCombinator, Mailmodo is a leader in the push for more interactive email. It’s built for marketers who want to do more than send static information. Businesses that want to create app-like experiences that recipients can engage with directly inside their inbox will appreciate Mailmodo.
The platform makes building advanced AMP emails surprisingly straightforward with a no-code, drag-and-drop editor that's intuitive and novice-friendly. The AMP email functionality enables you to embed live forms, polls, and booking calendars into your campaigns, transforming passive readers into active participants.
Their free tool is generous, offering 10,000 emails per month. Mailmodo is a compelling choice for marketers to improve customer engagement through innovative, interactive campaigns without a developer.
- Building advanced, interactive AMP Emails.
- User-friendly and no-coding WYSIWYG editor.
- Access AI features such as email copy and subject-line suggestions.
- Mobile-responsive templates and preview options.
- Pricing grows quickly with contact volume.
- AMP limits adoption in some clients.
User Reviews
Mailmodo reviews on G2 are enthusiastic, particularly regarding the outstanding customer support that accompanies the higher-tier paid plans. Other comments note the platform's flexibility and simple, straightforward UX/UI.
This Tool is Best For...
Marketing teams and eCommerce brands that want to create interactive, AMP-powered emails, perfect for boosting engagement with forms, polls, and app-like experiences directly inside the inbox.
5. BIGContacts
Pricing:
- The Business plan starts at $19.99 per month and includes 1,000 contacts.
Save 50% of the subscription cost by paying annually.
Free forever version? Yes. The freemium includes up to 100 contacts.
BIGContacts is designed for enterprises that require more than just a bulk email sender—they need a comprehensive CRM to keep their sales and marketing organized. It combines contact management, deal and pipeline tracking, and email marketing into a single, straightforward platform designed to bring order to your client data without a hefty price tag.
Its strength lies in creating a unified profile for every contact, automatically logging emails, calls, and meetings so your whole team has context and can stay updated. The visual, drag-and-drop pipeline builder makes it easy to track deal progress at a glance, while automated drip campaigns help nurture leads without continual manual effort.
While it may not have the advanced bells and whistles of enterprise-level systems, that’s precisely the point. BIGContacts delivers a clean, effective, and affordable combination of CRM and email marketing, making it a powerful choice for small teams looking to graduate from spreadsheets without a steep learning curve or high monthly fees.
- Includes essential CRM functionality for up to 100 contacts.
- Combines contact management, pipeline tracking, and automated email campaigns.
- Automated transactional emails, follow-up alerts.
- Unlimited team accounts, file storage, groups, tags, and custom fields.
- Built-in webforms.
- Easy-to-use with strong support.
- Lacks some integrations (e.g., Slack) and live chat.
- Limited merging and sales-reporting features.
- Community support and help resources are fewer (but their support is excellent).
User Reviews
G2 reviews for BIGContacts are highly complimentary. Several reviewers mention it as an excellent solution for contact management and task management, describing the tool as "the most customizable CRM" (according to one reviewer). Another validated G2 review mentions that BIGContacts has helped streamline their workflow and brought clarity to their internal sales process.
This Tool is Best For...
Newer businesses and sales-focused teams require a simple, affordable CRM with built-in email marketing and pipeline tracking capabilities.
6. HubSpot
Pricing: Paid plans vary in price based on the chosen hubs, subscription tiers, and user count.
- The Starter plan is $15 per month per seat, and is suitable for individuals and small teams.
- The Marketing Hub Professional plan is $890/month/seat, and includes 3 core seats.
- Contact HubSpot's sales team to learn more about their pricing plans.
Free version? Yes. HubSpot's reputation stems from its substantial freemium CRM, which supports up to 1 million contacts, along with basic marketing tools (2,000 emails/month), forms, live chat, and sales pipeline management.
HubSpot is known for its CRM, which incorporates bulk emailing, as well as its native sales, marketing, and customer service tools. The paid tiers offer a more advanced solution, introducing workflows, personalized email sequences, and detailed analytics, enabling businesses to elevate their marketing strategy with highly targeted, relevant messaging.
For those on a budget, HubSpot’s free drag-and-drop email builder offers various customizable, pre-built templates, which are a huge time-saver. The contact management system supports clean contact lists and high email deliverability, helping your emails evade the spam folders. Its user-friendly design, integration options, and strong deliverability make it a valuable tool for businesses looking to scale marketing communications effectively.
- Allows you to manage email alongside ads, SMS, landing pages, and more.
- Allows sending up to 2,000 emails/month on the free tier.
- Built-in A/B testing and performance tracking.
- Advanced automation capabilities.
- Paid plans are expensive, and there are add-ons to spend on.
- The number of features can be overwhelming and distracting.
- The interface can feel cluttered and disorienting.
User Reviews
The consensus on HubSpot is that it's a comprehensive tool with advanced features and is highly scalable. That said, while HubSpot is one of the most popular CRMs, it can be complicated and expensive.
For those on a budget, the free version is excellent; however, businesses with more complex needs will require a paid subscription.
This Tool is Best For...
Growing businesses that want an all-in-one platform combining CRM, email marketing, automation, and sales tools.
7. ActiveCampaign
Pricing: See pricing plan
- The Starter begins at $15/month for 1,000 contacts and 1 user.
- The Plus is $49/month. The Pro Plan is $79/month; Enterprise jumps to $145/month.
Note: Subscription price increases based on the subscriber count and additional features. A 20% discount is available when you opt for annual payments.
Free version? There's no free version. A 14-day free trial with features from the Pro plan is available, but it is limited to 100 contacts and 100 emails per month.
ActiveCampaign earns its place on this list by redefining what a "bulk email sender" can be. It's less about sending one email to many and more about sending countless personalized emails automatically. It operates as an intelligence-driven automation platform, consistently reputed as one of the best for creating sophisticated email experiences at scale.
Its superpower is deep behavioral tracking. The platform monitors how your audience interacts with your website and content, tracking page visits, link clicks, and form submissions, to trigger hyper-personalized follow-up emails. This moves beyond simple bulk sending and into the realm of accurate one-to-one communication, making it a potent and precise engine for nurturing leads and driving conversions.
There are caveats, which can make the tool inaccessible for some, namely, complexity and cost. ActiveCampaign has a steeper learning curve than simpler tools, and its pricing puts it at the higher end of the market. But for businesses ready to move beyond basic newsletters and invest in a top-tier automation engine, ActiveCampaign is one of the most capable email platforms available today.
- Strong CAN-SPAM Act compliance features.
- Stellar omnichannel outreach capabilities.
- 250 pre-built, customizable templates to create highly-targeted content.
- Built‑in CRM and marketing automation to track engagement rates.
- Lacking heavyweight features for complex or specialized needs.
- You're limited to a 14-day trial (there are more affordable tools available).
- Some report a learning curve in learning the features.
User Reviews
Several reviews claim that automation tools are the primary reason for switching from other platforms, such as MailChimp, to ActiveCampaign.
David Kadavy, author of Mind Management, Not Time Management, says in his review of the software, "I never know how my business and how I use email marketing will evolve, and no matter how my business changes, I feel confident ActiveCampaign will have an option that fits me."
This Tool is Best For...
Businesses that need advanced automation, personalized workflows, and built-in CRM functionality—ideal for service-based and B2B teams focused on long-term customer engagement.
8. Kit
Pricing:
- Paid options begin with the Creator plan, priced at $29/month for up to 1,000 subscribers.
- The Creator Pro plan starts at $59/month for up to 1,000 subscribers.
- They also offer an Enterprise plan that is customizable to fit your business needs.
Save on monthly payments by paying annually (and get 2 months free).
Free version? No free version, but a 14-day trial.
Kit (formerly ConvertKit) is a software built from the ground up for content creators. Bloggers, podcasters, and artists, with features meant to aid in building and monetizing audiences, not mere contact management.
The built-in monetization feature lets creators sell digital products and subscriptions directly from the platform—a toolset rarely found elsewhere. It includes a notable freemium plan that allows up to 10,000 subscribers with unlimited landing pages and forms, so that you can get a feel for the use and functionality.
The trade-off is that a focus on simple, text-based emails makes Kit less ideal for highly visual, dynamic brands. Another quirk is the signup process: you're initially placed on a 14-day trial and must contact support to be moved to the free version. It’s an odd setup, but it's worth overlooking if you want a solution that's audience-focused and genuinely easy to use.
- Clean, minimal design interface.
- Drag‑and‑drop automation builder.
- Unlimited landing pages and forms.
- Connects to over 70 third-party tools.
- No A/B testing features.
- Some limitations on the free version.
- Reporting is restricted to 90 days.
User Reviews
Among Kit's user reviews, recurring comments include that the automations are easy to build and that the platform is particularly suited for content creators of all kinds (speakers, educators, bloggers, etc.).
This Tool is Best For...
Content creators who want a simple, highly usable tag-based email marketing solution.
9. Mailchimp
Pricing:
- The Standard plan starts at $10/month for 12 months, then starts at $20 after. It includes 500 contacts and 5000 monthly email sends.
- The Premium plan starts at $175/month for 12 months, then starts at $350 after.
Free version? Yes. The free tool includes 500 contacts, 1,000 emails/month, equivalent to 500 emails per day, and contains advertisements.
Mailchimp is the undisputed pioneer of user-friendly email marketing, building its empire on a beloved and straightforward newsletter tool—and a cartoon monkey. However, the platform of today has evolved into a much broader—and more complex—"all-in-one" marketing hub, a crucial distinction for new users in 2025.
Its drag-and-drop email builder remains a benchmark for ease of use, complemented by a vast template library and solid analytics. Mailchimp still offers accessible entry points, including a free plan with a landing page and survey maker, as well as pay-as-you-go options that are a cost-effective choice for infrequent senders.
This ambition to be an everything-platform comes with its limitations. The monthly plans increase rapidly, and its shift from being a best-in-class email tool to a good-enough all-in-one tool is causing some upset. For businesses already committed to its ecosystem, it offers convenience. But for those just seeking a powerful and affordable bulk sender, the simple Mailchimp they're looking for may no longer exist.
- Drag-and-drop builder with over 260 responsive templates.
- Automate welcome, cart, and re-engagement flows.
- Connect with Shopify, Canva, Zapier, and more.
- Built-in tools for inbox placement and CAN-SPAM Act compliance.
- Design is limited compared to competitors.
- Limits affiliate marketing and specific industries (crypto, CBD, finance).
- The breadth of features results in them being less refined and polished.
User Reviews
Some say that switching between the new builder and the older editor is confusing, but that the software is user-friendly overall. The layout can sometimes make it challenging to locate specific tools or settings, and learning how to navigate between different parts of the dashboard efficiently can take time, particularly for novices.
This Tool is Best For...
Small businesses, freelancers, and beginners who need an easy-to-use email marketing platform with templates, automation, and built-in analytics.
10. Campaigner
Pricing: See pricing plan
- The Starter is their most affordable plan, at $79.95 per month for 5,000 contacts.
- The Essential is the second-tier at $99.95 per month for 25,000 contacts.
- The Advanced plan is $149.95 per month for 100,000 contacts.
- Enterprise uses custom pricing. Contact their team to learn more information.
Free version? No, but you can test the software with their 30-day full-featured trial.
Campaigner is built for marketers who crave complete, granular control over their email campaigns. It's more of a comprehensive automation engine than an email builder, with a focus on sophisticated, behavior-triggered workflows and precise audience segmentation that outperforms many competitors.
The advanced, data-driven features are among the most detailed available; the same is true of the segmentation capabilities, which allow you to target subscribers with incredible precision. This is backed by in-depth analytics and A/B testing tools that yield deep insight into campaign performance and your audience's response.
This level of control comes with a trade-off: a steeper learning curve. Users report that its interface isn't the most intuitive and that customer support can be slow to respond. Campaigner isn't for teams needing a quick, simple solution; instead, it's a formidable tool for data-driven marketers who have the time and resources to learn its totality of features.
- Capable email segmentation logic based on past purchase behavior (and other data).
- Strong e‑commerce integrations.
- Supports sophisticated A/B and multivariate optimization.
- Drag‑and‑drop editor with 900+ mobile-responsive templates.
- Limited selection of email templates.
- The user interface can feel outdated and cumbersome.
User Reviews
Reviews note that the interface is easy to navigate and that performance metrics, including click-through and open rates, consistently meet expectations. Customer support is highlighted as a key reason for staying with the platform. The quick response times and the ability to speak with a real person around the clock are invaluable.
This Tool is Best For...
Marketers seeking advanced automation and solid e-commerce integrations.
Pro tip! Most of the best bulk email sender software offers free trials that are fully functional and available to use without any restrictions. Take advantage of these options to test drive several platforms and find the one that best fits your marketing efforts and business needs before committing to a paid plan.
